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Location!
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Location! offers a strategic and tactical framework as well as tools to support clients’ efforts to secure planning approvals and community consent for major local development projects. The ultimate goal of location is to maintain strong stakeholder relationships over the life of the project.
Location! integrates multi-disciplinary learnings from: public affairs, stakeholder engagement, issues and crisis management, corporate reputation, corporate communications, media relations and digital outreach with clients across a range of industries.
The programme includes 15 specialised communication initiatives relating to site and project communication, which are underpinned by general skills and tools... Read more
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Media Intelligence Suite
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With Burson-Marsteller’s Media Intelligence Suite, organisations have the ability to remain well informed on matters that directly affect their business – day or night, anywhere in the world.
The Suite delivers business relevant information in a format that organisations need, whether it be a media portal, coverage reports, news alerts sent directly to mobile devices, or even up-to-the-minute analysis, all in order to make informed decisions and properly formulate and target internal and external messaging. Additionally, the Media Intelligence Suite offers a high degree of flexibility and customization, and that makes it a perfect fit for any organisation with a media presence.
The advanced media collection and analysis capabilities supplied in the Media Intelligence Suite from Burson-Marsteller ensure that nothing slips in under the radar…Read more
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Purpose & Performance
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A company’s ‘purpose’ can be its guiding star to sustaining financial performance through tough economic times, according to our new corporate reputation study. However, the study finds that there is an in-built tension between the two objectives, and that CEOs must find a way to strike the right balance.
The key findings of the study are based on in-depth interviews conducted by Penn, Schoen & Berland, the strategic research firm, with 200 leading corporate executives and opinion-makers in 11 countries across Europe.
What Burson-Marsteller offers:
- Refine P&P or Vision, Mission & Values Statement – an assessment based on research findings;
- Stakeholders Analysis – how P&P or Vision, Mission & Values is perceived through an audit;
- Living the P&P Statement – a review of company communications tools for consistency and if they represent the P&P statement;
- Benchmark – an audit of how this company stands in terms of P&P versus competitors.
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Website Benchmarking
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You never get a second chance to make a first impression and that goes for your website in particular.
But how do you make sure that your site really meets the needs of all your stakeholders? And does it stack up against the sites of your competitors or does it suffer by comparison?
... Read more
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Social Media Release
 Burson-Marsteller’s proprietary platform for Social Media Releases is a service for public relations practitioners to author and publish news content in a format optimised for distribution to social media outlets. The service is based on the open source blogging software, Wordpress, and customised to meet the specific requirements of bloggers and online publications.
The service was launched in July 2008 after several months of development. A key benefit of the service is that clients and client teams can use the tool with minimal training and it is possible to build and publish a social media release within minutes... Read more |
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Crisis Survey
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As part of a survey designed to evaluate the consequences of crises for businesses in Europe, Penn, Schoen & Berland Associates conducted a total of 200 online quantitative interviews among business decision makers across Europe.
These surveys were undertaken in the UK, Germany, France, Italy and Spain from 2 to 6 October 2009. Business decision-makers were defined as aged over 25, employed full time or self employed business owners with significant influence or final decision making power in their business.
...Read more |
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