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Brand Marketing
Practice Overview
With a rapidly increasing number of brands and producers, fighting for the attention of increasingly diversified groups of consumers, the need for alternative and integrated marketing communication is stronger than ever.
Segments and products that earlier were clearly separated are now moving closer to each other’s areas of business. A vast number of new, social and digital media arenas open exciting new possibilities for hyper targeting selected groups of consumers with tailor made messages, at the same time representing an extremely challenging environment in which they are to operate.
In this new and exhilarating environment the ways and methods to break through the clutter are several. We believe that effective brand management requires a strong degree of openness and willingness to interact with the modern consumer. The strength of each individual consumer is growing, hence placing the brands under a constant scrutiny.
Brand trust is increasingly becoming the driver of brand differentiation (and success); accelerated by consumers’ shift on-line where brands have least control and where trust is a hygiene factor.
Burson-Marsteller’s European Brand Marketing Practice has the methodologies and competences needed to guide our brand marketing clients safely through this jungle.
Our Approach
- Brand management
- Integrated marketing communication
- Brand and product PR
- Consumer engagement strategies and services
- Online brand surveillance
- Digital media utilization – consumer interaction
- Media Relations
- Consumer brand defence on-line
- Building consumer communities on-line
- Using employees as brand ambassadors
- Evaluating your brand on-line
- Best practice in evaluating media coverage
EMEA Practice Leadership Team |
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Spain |
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Monica Perpina-Robert |
| Deputy Leader |
| +34 93 201 10 28 |
| send email |
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Monica Perpina-Robert
Deputy Leader
+34 93 201 10 28
send email
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France |
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Bénédicte Pouilly |
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| +33 1 41 86 76 39 |
| send email |
France |
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Rosiane Pascal |
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| + 33 1 41 86 76 89 |
| send email |
Germany |
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Karl-Heinz Heuser |
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| + 49 (0)69 2 38 09-29 |
| send email |
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Karl-Heinz Heuser
+ 49 (0)69 2 38 09-29
send email
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The Netherlands |
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Ingrid de Caluwé |
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| +31 20 5795962 |
| send email |
The Netherlands |
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Jorg Kemper |
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| +31 20 579 5964 |
| send email |
Switzerland |
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Alessandra Weber |
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| +41 44 455 84 53 |
| send email |
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