• Purpose and performance - Can the Corporation evolve and deliver ideas that balance substance and responsibility?
• Intangible capital - Building a winning organisation. What does it take to create a superior relationship with the Corporation’s workforce and how do you attract, motivate and retain people?
• Financial vitality - Is the Corporation making adequate use of its financial tools and resources and are its stakeholders comfortable with this approach?
• Leadership - Is the leadership team and the CEO well equipped to execute effective communications which move the organization forward?

• Creating enduring reputations sustaining corporate value. Corporate Reputation is a vital asset which requires planning, nurturing and management.
• Working on the four principle areas of intervention: positioning the corporate brand, sustaining organisational performance, building CEO reputation, and effectively using the financial communication lever.
• Shaping insightful messages which reflect values that are meaningful to stakeholders and help corporations move forward in achieving their business goals.
• Providing clients with best practice, proprietary research and experienced resources around the region.

Financial Communication

Burson-Marsteller’s recently announced strategic partnership with Smithfield (www.smithfieldgroup.com) a leading financial communications consultancy based in London provides our clients with access to a specialised range of financial communications services . Established in 1998, Smithfield combines extensive experience with innovative thinking and has successfully worked with some of Europe’s largest companies.



Recent projects include advising: 

• Scottish & Newcastle on its £7.8 billion acquisition by Carlsberg/Heineken
• AkzoNobel on its £8.0 billion acquisition of ICI
• Greensands on its £4.2 billion acquisition of Southern Water
• Henkel on its £420 million acquisition of Right Guard 
• Red Football on its £790 million acquisition of Manchester

EMEA Practice Leadership Team