Crisis

Practice Overview

Crises gather momentum quickly and it is rarely possible to contain them within the borders of one country. Because crises today can hit several countries at the same time, Burson-Marsteller has developed a global crisis management approach which is able to quickly mobilize dedicated crisis consultants, other relevant internal capabilities as well as external partners.

Latest issues

Subprime crisis and impacts on clients’ activities
Restructuring issues
Growing prices in raw materials (impacts on industrial companies, retailers and consumer)
Food safety and human safety (H5N1 virus)
Ill-at-ease / suicide at work

Crisis and internet: how to monitor and tackle an online crisis?

E-mobilization of consumers, activists
Rumors on products, brands
Videomail on daily motion, Youtube (eg. diffusion of embedded video during a social conflict)
Increased ability for any people to release information (employees’ blogs, consumer blog, community on Facebook)

Growing legal dimension

Development of « Class actions »
Implementation of European directives (Reach, new CAP)

Burson-Marsteller’s European Crisis Practice is a unique network of experienced consultants in crisis communications and management. The 80 consultants who are part of the Eurocrisis network help clients handle situations that potentially threaten their reputation, as well as their ability to continue carrying out their businesses.

Our Approach

Risk management audits

Sensitive issues audit
Regulatory audit
External and internal perceptions audit (media, clients, on-line reputation)

Issues anticipation

Global monitoring (media, internet, regulatory)
Crisis scenarios anticipation
Crisis action plans and communication platform

Crisis preparedness

Crisis procedures
Crisis management training (table workshops, crisis simulations)
Media-trainings

Crisis response

Global crisis management advice (crisis board facilitation, phone response, technical support, mobilization of relevant partners)
Crisis communications (communication strategy, stakeholders’ mapping, media relations)

Crisis debriefing and follow-up

Crisis impact audit
Corporate image reconstruction

EMEA Practice Leadership Team

Sweden

Sweden

Anders Bylund

Practice Leader

+46 8 440 12 11