Practice Overview

Companies worldwide face growing scrutiny on issues that range from labour standards to climate change, from their supply chains to reporting on activities and operations.

Corporate policies are also under review by a growing number of stakeholders whose expectations are sometimes difficult to understand and reconcile.

In a digital world, the ways corporate stakeholders exchange information are becoming more various and complex.

This “new deal” brings new risks – but also opportunities for companies.
As recently stated in a resolution by members of the European Parliament, Corporate Responsibility is an integral part of the European social model, which contributes to the sustainable growth of the European Union.

Burson-Marsteller’s European Corporate Responsibility Practice helps businesses make Corporate Responsibility a key driver of their success.

Our Approach

Because Corporate Responsibility is primarily built on dialogue, we think that we are ideally positioned to help companies tackle these challenges and turn them into opportunities.

We can provide support in managing stakeholder expectations, translating them into corporate language, defining and communicating policies and generating results.

Our clients range from companies that are developing their first approach to corporate responsibility issues to those working to strengthen already sophisticated programmes and policies.

The recommendations we provide are based on our experience worldwide with businesses that vary widely both in terms of culture and their activities.
As an integrated firm, we can mobilise multi-disciplinary PR expertise, including innovative digital tools, to support corporate efforts and reach multiple audiences.

Our consultants are regularly trained in CR standards and continually monitor best practice.

We combine our knowledge and information with a network of relationships that spans issues, sectors and regions.

We work with the best experts and networks from national governments, international institutions and NGOs who help shape the CR agenda to get results.

Burson-Marsteller is the first PR firm to become a member of CSR Europe, the European business reference point for corporate responsibility issues.

Core services:
Benchmarking, CR positioning, sustainable development reports, stakeholder mapping, perceptions audits , issues monitoring, stakeholder engagement including stakeholder sessions, citizens conferences, facilitating partnerships and integrated PR campaigns (digital, internal and financial communications and media relations).

EMEA Practice Leadership Team