Energy, Environment & Climate Change

Practice Overview

Global warming is the biggest challenge facing mankind. Just as all human activity has an impact on the environment; all human activity will be impacted by the response to climate change and other environmental stresses.

During this century, we need a fundamental change in the relationship between resource use, economic activity and society. Sustainable development is no longer an option – it is a necessity.

Effective communication to stakeholders and especially governments is critical to ensure a policy environment that continues to encourage innovation and profitable commercial growth, and to satisfy higher expectations from consumers and communities.

Burson-Marsteller’s European Energy, Environment & Climate Change Practice works across Europe and the Middle East with clients large and small who are navigating difficult issues, bringing new technologies to market, or seeking powerful ways to tell their story.

Our Approach

Our integrated offer includes research, advertising, public affairs, investor relations, issues and crisis management, corporate communications, digital outreach, advertising, social investment/CSR and stakeholder engagement.

Specific expertise

Climate and environmental issues counsel and integrated communications programmes
Energy & environmental NGO monitoring, engagement and connections
Public policy specialists (at both country and EU levels and at both Ministerial and official/departmental levels)
Specialist knowledge to deal with:

NIMBY resistance to locations of new or expanded operations (including wind farms)
Changing consumer behaviours to help reduce energy consumption
Ambassador training to make your managers effective local communicators
Web 2.0 and beyond – how to engage the Facebook generation
Advocacy training for meetings with governments, NGOs and other critical stakeholders

Additional expertise

Government Relations
Advocacy Advertising
Digital Campaigning
Media Relations
Attitudinal Research
Coalition building
Media Relations
Speechwriting
Executive media training
Financial/investor relations
Crisis and issue management
Content production (editorial services, design, video)
Online reputation tracking
Media monitoring

Putting it into Practice

We work with a diverse base of clients representing energy producers, industry associations, major energy users, governments and government agencies, research institutes and thought leaders. These include:

One of the ‘top four’ international oil & gas companies
Several large and growing national oil & gas companies
The resources practice of one of the global management consultancies
One of the largest global technology companies promoting ‘green IT’
Europe’s largest producer of biodiesel, soon to be the world’s largest
Several of Europe’s largest chemical companies
A national industry association representing nuclear energy providers
One of the world’s largest producers of aluminium products
A global engineering company with specialist environmental technologies
One of the world’s leading industrial technology companies
A regional power exchange operator, and a leading regional power company
The Environment Ministry of an EU member state
A government agency dedicated to environmental risk management
The world leader in manufacturing blades for wind turbines
One of the world’s largest water management companies

Latest Perspectives

Path to Copenhagen

Energy Timeline

NGO Objectives

EMEA Practice Leadership Team

Bill Royce

Practice Leader

+44 20 7300 6310