Media

Practice Overview

The Burson-Marsteller European Media Practice is a network of highly experienced media experts, based in our offices around Europe, many of whom are former senior journalists.

Operating in more than 20 languages, the practice offers Burson-Marsteller’s clients access to all the key influential media in every European country, as well as the latest and most effective tools and practices for working with both traditional and new media.

Today, working with the media is becoming ever more complicated:

Enormous increase in the total volume of media
Growing power of new media: blogs, specialist news websites, web broadcast
Much faster media reaction times – news is updated by the minute
Media crises spiral out of control much faster
Hard to identify ‘bona fide’ journalists (or ‘influential’ bloggers)
News and press releases require ‘optimisation’ for search engines

Burson-Marsteller’s European Media Practice helps clients succeed in today’s complex new media environment.

Our Approach

Burson-Marsteller’s approach to media services is to tailor them to our clients’ specific needs and objectives – and, if necessary, dovetailing them into an integrated public relations or public affairs campaign.

Our media services include:

Media relations

Editorial services and media outreach
Press conferences organisation
Media crisis management
Client spokesman service
e-Media

Media training

Tailored: language of participant

Paid Media (creative and placement)

Print
Online
Broadcast

Media monitoring

EMEA Practice Leadership Team

brussels

brussels

Dennis Landsbert-Noon

Practice Leader

+32 (0)2 743 66 22