Practice Overview

Burson-Marsteller offers comprehensive corporate learning based on proprietary knowledge, concepts, insights, skills and diagnostics tools. We create and facilitate external and in-house training for senior executives from international companies, organisations, associations and governments in the areas of communications, public relations and public affairs.

Imparting a thorough understanding of the power of communications is at the core of our programmes. Our learning philosophy and training instruction emphasise the core belief that communications is one of the most crucial forces in business success today. It not only has the power to inform, but it can also affirm or change people’s perceptions and behaviour toward a positive business outcome. Building on an academic foundation, the faculty and facilitators bring the communications techniques to life using actual client experiences and best practices in workshops conducted as lectures, group discussions, and role-playing and team exercises.

We offer tailored and personalised courses in confidential learning environments that operate on a level appropriate to the client, participants, business environment or culture. We can help to hone individual, core skills in a specific area, or facilitate strategic or philosophical discussions about application. Some of the recent topics and curricula that we have developed include, among others:

• Presentation skills
• Media training
• Crisis preparedness
• Leadership and management communications
• Organisational communications
  

In every case, we prepare tomorrow’s leaders for the next stage of their professional or career development as communications professionals. Our top-to-bottom understanding of how communications shapes reputation, perception and behaviour — combined with our step-by-step, individualised approach — are what differentiates us from other traditional training offerings.


Our Approach

As the pioneer in professional communications training in the early 1960s, Burson-Marsteller created many of the forerunners of today’s training programs ― teaching not only our own senior counsellors, but increasingly our clients’ senior communications executives. In fact, for more than 50 years Burson-Marsteller has not only provided academic foundations of communications training, but we are also able to match it with the best practices and case studies from our growing list of global clients.

• Expert coaching on content and style
• Tailor-made training for individuals or small groups
• Training for specific professions (C-level, scientist, lawyers,
• executives, politicians, communications staff)
• Thematic training based on specific current events (election campaigns, mergers and acquisitions, change management, crisis management, restructuring, product and services launches)
• Experienced team of former journalists and advisors
• Professional and discreet training facilities
• Tried and tested coaching methods
• Multilingual training capabilities

For information, please contact Burson-Marsteller in your market; a high level and cross border training team is available in each market, or contact the European Practice Leader.