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Marsteller
Practice Overview
Marsteller delivers integrated marketing with a strong digital focus. Strategically this makes total sense – the digital world is compelling all of us to work in a more integrated way. Yet it all starts with a creative spark – an idea or a concept that can be delivered through many different channels and across a wide variety of platforms. We build on such ideas to help our clients enhance and expand their marketing and communications and ultimately deliver business results.
For example, a public relations campaign can benefit from branding, the development of a website, perhaps the production of brochures or a video…even a beer mat. Whatever the communications goal, it should always lead to a positive business result.
Our Approach
Ideas make the difference
With conventional media fragmenting and consumers becoming less and less predictable, the most effective communications are those based on strong ideas – ideas that transcend the channel of delivery and are capable of working quickly. We believe that great ideas should underpin all communications. An idea is the glue that holds an integrated campaign together across all the media channels.
Marsteller’s key strength is our ability to quickly identify the real issues and focus on what will be effective. Greater effectiveness can be achieved with an integrated approach, with each channel supporting and reinforcing the others.
What we do
Digital: interactive web applications, integrated digital marketing, website design and build
Design: corporate branding and visual identity, literature (brochures, magazines, reports), event materials (display stands, merchandise, collateral)
Advertising: creative development, copywriting and art direction, production, media planning and buying
Putting it into Practice
The Environment Agency Flood Awareness Campaign
Five million people across England and Wales live in flood risk areas. Find out how Marsteller's high-profile integrated campaign encouraged more than 118,000 people to sign up to The Environment Agency's warning service in just three months – more registrations than had been achieved in the previous ten years.
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Germany |
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Karl-Heinz Heuser |
| Frankfurt |
| +49 (0)69 238 0929 |
| send email |
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Karl-Heinz Heuser
Frankfurt
+49 (0)69 238 0929
send email
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UK |
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Anke Stockhausen |
| Anke.Stockhausen@marsteller.com |
| +44 7300 6271 |
| send email |
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Anke Stockhausen
Anke.Stockhausen@marsteller.com
+44 7300 6271
send email
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