Penn, Schoen & Berland Associates 

Penn, Schoen & Berland Associates (PSB) collaborates with Burson-Marsteller to help global clients win by delivering an integrated strategic communications approach that is customized for each client's unique situation and needs. PSB is a market research and consulting firm, with over 30 years of experience specialising in bringing the lessons from the political campaign trail into the corporate boardroom to give clients the strategic insights they need to beat the competition. At last count, they have worked on nearly 200 political campaigns and have been personal political and strategic advisors to more than 30 heads of state or prime ministers. In practical terms, their political perspective means that they undertake corporate research and consulting work with a highly proactive, competitive focus and forward-looking approach. PSB believe that in virtually every communications challenge, from corporate reputation to brand and advertising strategy is a competitive challenge.  There is always a contrary voice out there – whether from another brand, product, or simply attitude.  So success in an image or market share battle means winning out over these contrary voices. In the corporate space, which comprises the majority of its work, PSB's political approach helps companies better understand the threats and opportunities they are facing, and how they can move forward given what the competition is doing. And because of PSB's training in the lightning-fast news cycle of politics, work gets done fast - overnight when needed for crisis work, and in a fraction of the time it takes other research vendors for more typical communications work. Built on these strengths is extensive experience on the corporate side in brand and corporate image strategy, advertising and PR campaign strategy development, execution testing, magazine and catalogue cover work, and movie positioning and trailer testing.   For more information on how PSB can help your company or campaign, please contact:   Joel Levy Managing Director for PSB EMEA + 44  20 7300 6404 jlevy@ps-b.com